Off-White in Cool White

Location: Vancouver, BC
Date: September 2022
Event: Off-White TM pop-up at Holt Renfrew

Steveston Creative teamed up with Up Sign Ltd to turn the late Virgil Abloh's iconic Off-White TM logo into an oversized LED Neon sign for their pop-up at Holt Renfrew in downtown Vancouver.

The sign was made up of seven separate sections that joined together seamlessly. It was installed in a glass pedway facing out over a busy Vancouver street to draw attention to the pop-up inside. Below are some images of the signs from the pop-up.

 

"Off-White TM" - 55" wide x 10" tall, cool white on clear acrylic, cut-to-shape.

"Off-White TM Logo" - 16' wide x 4" tall, cool white on clear acrylic, cut-to-shape.

"White TM" - 64" wide x 16" tall, cool white on clear acrylic, cut-to-shape.

View of sign from outside Holt Renfrew in Downtown Vancouver